Leadership Team


Lindsey Cross– Chief Executive Officer

Lindsey has served as the Chief Executive Officer of Crescendant since 2001. She leads the Marketing, Human Resources, Legal, and Compliance functions of the company. Lindsey previously worked at Chartwells, a subsidiary of the Compass Group PLC, where she was responsible for operations and human resources, working with union workers on a daily basis. Prior to that, Lindsey worked for the State of California in the Financial Aid and Scholarship program at Foothill College. She handled several million dollars in annual scholarship donations and disbursements. Lindsey has degrees in Business Administration and Internet Technology. Lindsey enjoys spending her spare time with her family, traveling, and playing golf.


Sunil S. Rawat – Chief Technology Officer

Sunil is a seasoned technology and management leader with extensive experience in operations of mission critical enterprise IT, performance and scalability engineering, capacity management, disaster recovery and busines continuity. Sunil manages the development and delivery of software and solutions that ensure some of the largest e-commerce and web platforms in the world perform and are continually available. Prior to Crescendant, Sunil was a consultant in various groups at Hewlett Packard in Palo Alto, California. He also co-founded AirXpress, a wireless ISP, and was a pioneering web developer at Patni Computer Systems. Sunil has a Bachelors degree in Electronics Engineering from the University of Mumbai. His interests include high performance computing, networking, economics, neuroscience, travel, and mentoring.


Dan Douglass – Vice President, Business Development

Dan Douglass brings over twenty years of business development, sales and marketing experience to Crescendant. At Crescendant, Dan drives global customer, partnering, sales and marketing strategy and innovation. He is responsible for developing long term, win-win customer and partnership agreements. Dan works with partners and internal resources to help drive the technology and business strategy to exceed customers' requirements. Prior to Crescendant, Dan held the position of Chief Marketing Officer at an Applied Materials Group with over $1B in revenue. There he played a variety of roles including general management, marketing and acquisitions. Dan also served as head of new business development at Applied Materials Global Services. While at Applied Materials, Dan drove over fifty alliances and licensing deals to improve product performance and meet customers’ requirements. Dan holds a MBA from the Tuck School at Dartmouth, receiving the Tuck Scholar award and a bachelor's degree in business from University of California, Berkeley with honors.


Milan Kojnok – Chief Financial Officer

Milan Kojnok, CPA, has been in the accounting profession since 1989. He began his career with a local firm and rapidly rose to Tax Senior Manager, prior to co-founding Silicon Valley Accountancy Corporation and manages all tax related matters for the firm. He specializes in corporate tax issues for emerging growth, high-tech companies, closely held entities & family businesses, including the areas of partnership and individual taxation. Milan has provided extensive tax consulting in multi-state and international tax issues for companies, besides expat–inpat tax issues for individuals. When he isn’t working hard, Milan is busy seeking new adventures and traveling around the world. Milan believes in giving back to the community and supports local charitable organizations.